TapToConnectWhat is MCP?
And what does it do for your socials?
MCP stands for Model Context Protocol. It is an open standard that lets an AI assistant such as Claude, ChatGPT or Grok work with other software. For social media, it means your assistant can read your calendar and schedule posts, if you allow it.
In short
- An open standard, introduced by Anthropic in 2024
- An MCP server offers tools such as "schedule post" or "get analytics"
- The assistant uses them when you ask
- You decide which tools and data it may use
How does MCP work?
Think of MCP as a plug. On one side is your AI assistant, on the other a program like Socialschedulr. The program tells the assistant which actions it offers. When your question fits one of them, the assistant uses it and shows you the result. Because it is a standard, one connection works with several assistants.
Is it safe?
With Socialschedulr you sign in and grant access per company, read only or also schedule, through OAuth. Your assistant never sees your password or your social accounts, and asks for confirmation before scheduling or deleting. The address for other apps is https://app.socialschedulr.com/mcp.
The settings for the API and AI assistants
How to do this in Socialschedulr.
Schedule from Claude or ChatGPT.
Connect Socialschedulr to your AI assistant. Ask for a post, and after you confirm, the assistant puts it in your calendar. You can ask for your analytics the same way.
- Works with Claude, ChatGPT and other MCP assistants
- Choose whether the assistant may only read or also schedule
- Approval for editors still applies
Scheduling from your AI assistant.
Spoken and subtitled in English. You will find more videos in the help centre.
See it in action.
A few parts of Socialschedulr that fit this topic, shown with sample data.
A report with your logo
In your client's inbox every month, automatically, white label too.
Reels, TikToks and Shorts
One video, the right format and settings per platform.
Frequently asked questions.
What is the difference between MCP and an API?
An API is for software you build yourself. MCP is for AI assistants: they discover the available actions and use them when you ask.
Try it yourself.
All your socials in one calendar. Free for 14 days, no payment details. After that, pick a plan or carry on for free.