TapToConnectSocialschedulr or Metricool?
Per brand or per channel.
Metricool is popular with marketers for its mix of scheduling and analytics, including ads. It charges per brand rather than per channel.
In short
- Metricool charges per brand: Starter from €16 per month (billed yearly) for 5 brands.
- Approving posts only comes with Metricool Advanced (from €43 per month, billed yearly).
- Metricool’s free plan does not include LinkedIn and X; X is a paid add-on.
- Metricool is strong in analytics, including Facebook, Google and TikTok ads.
Metricool and Socialschedulr side by side
| Socialschedulr | Metricool | |
|---|---|---|
| Price | Free, or from €19 per month (5 channels) | Free (1 brand), Starter from €16 per month, Advanced from €43 (billed yearly) |
| Small team (about 10 channels, 3 users) | €55 per month (Pro: 15 channels, 5 users) | From €43 per month billed yearly (Advanced, 15 brands) if you want approval |
| Free plan | Yes: 3 channels, 1 user, 10 posts scheduled at a time | Yes: 1 brand, 20 posts per month, without LinkedIn and X |
| Platforms | Facebook, Instagram, LinkedIn (profile and company page), TikTok, X, YouTube | Facebook, Instagram, Threads, X (add-on), Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile |
| Approval and client preview | In every plan, in two steps, client without an account | Approval from Advanced |
| Reports | PDF with your own logo, emailed automatically, white label too | PDF and PPT reports from Starter, custom templates in Advanced |
| Language and invoice | English and Dutch, invoice in euros with VAT | Several languages, prices in euros and dollars |
| Connect an AI assistant | Yes, Claude and other MCP assistants (ChatGPT in review) | AI assistant with credits |
Where Metricool is strong
- Strong analytics, including ads on Facebook, Google and TikTok
- Many platforms, including Pinterest, Bluesky and Twitch
- Prices in euros
- Competitor analysis with many profiles
Where Socialschedulr is different
- Approval with colleagues and clients in every plan, in two steps.
- LinkedIn and X without an add-on, in Free too.
- A client link that lets your client see and approve the whole schedule, without an account.
- Simpler by design: scheduling, approval and reports, without ad management.
When to choose Metricool
If ad analytics and extensive competitor analysis matter to you, or if you manage many brands with little approval.
When to choose Socialschedulr
If you plan and approve together with clients or colleagues, and want a simple tool where LinkedIn and X are simply included.
Switching from Metricool in four steps
- Create an account. You get every feature for 14 days, without payment details. So you do not need to cancel Metricool yet.
- Connect your channels. You log in with Facebook, Instagram, LinkedIn, TikTok, X or YouTube. A channel can be connected to two schedulers at the same time.
- Move your scheduled posts. Got a lot of them? Put them in a spreadsheet and import up to 200 posts in one go.
- Cancel Metricool once everything runs. Run both side by side for a week or two, check that everything is published on time, then switch for good.
What does Socialschedulr cost?
From €0 with 3 channels; paid plans from €19 per month. Every feature is included in every plan. See all pricing or work it out on per channel or flat price.
How Socialschedulr works.
A few things you notice straight away when you switch from Metricool.
Your whole month at a glance.
All scheduled and published posts from all your channels in one monthly view. The colour tells you straight away whether something is scheduled, published or still a draft.
- Click a day to schedule a post right there
- Notes on a day, such as ‘campaign starts’ or ‘shop closed’
- Holidays and special days for the Netherlands and Belgium
- Schedule a post on any day from the calendar
See what works, and do more of it.
Reach, interactions and followers of all your channels on one screen, compared with the previous period. You see at a glance which posts performed best.
- Periods from 7 days to 12 months
- Follower growth per channel
- Export to CSV
Your first post in five minutes.
Spoken and subtitled in English. You will find more videos in the help centre.
See it in action.
A few parts of Socialschedulr that fit this topic, shown with sample data.
A whole month in one go
Import your posts from Excel or Google Sheets, up to 200 at once.
Your best moment
From your own numbers: three suggested moments, picked in one click.
Frequently asked questions.
What is a brand in Metricool?
A brand is a set of connected accounts of one business or client. In Socialschedulr that is called a company; with the Agency plan you manage up to 10.
Does Socialschedulr have ad analytics?
No. Socialschedulr measures your organic posts: reach, interactions, followers and the best moments.
Can I use Metricool and Socialschedulr side by side for a while?
Yes. A channel can be connected to several schedulers. Just make sure you do not schedule the same post in both, or it will be published twice.
Read next
Try it yourself.
All your socials in one calendar. Free for 14 days, no payment details. After that, pick a plan or carry on for free.