Creating content

UTM codes.
See what each channel brings in.

Enter a campaign name and Socialschedulr adds the right UTM codes to your link per channel. Google Analytics then shows exactly which channel brings in visitors.

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In short

Source per channel automatically: facebook, instagram, linkedin and so on
Medium social by default
You choose campaign and content yourself
You see a preview of the final link

How it works.

1
Enter a link
UTM appears next to the field.
2
Pick a campaign name
For example autumn-sale.
3
Schedule it
Each channel gets its own version of the link.

An example

With the campaign autumn-sale, your link on Instagram becomes:

https://yoursite.com/sale?utm_source=instagram&utm_medium=social&utm_campaign=autumn-sale

On LinkedIn it says utm_source=linkedin. In Google Analytics you see under your campaign exactly how many visitors and purchases each channel brought in.

Tips for your campaign names

Use short names without spaces, for example autumn-sale or vacancy-mechanic.
Keep the same name for a campaign on all channels, so you can add them up in Google Analytics.
Use the content field to tell variants apart, for example video and photo.

Step by step

You will find a detailed explanation with every button in the help centre: read the article.

UTM codes

See what each channel brings in.

Enter a campaign name and Socialschedulr adds the right UTM codes to your link for each channel. Google Analytics then shows how many visitors each channel brings in.